Lawn care · Austin, TX
Ranked #1 whenAustin asked ChatGPTfor lawn care.
We launched Dewey Lawns’ new website on April 1, 2026. Three months later, ChatGPT named it Austin’s top pick—and Google Analytics was already showing stronger organic discovery and engagement.
Verified July 1, 2026
The challenge
Dewey Lawns had earned a strong local reputation, but its digital presence was holding it back.
Our audit found a website performance score of 34%, crawl and indexing problems, missing metadata, broken links, and inconsistent business information across the web. Only 3 of 28 tracked directory listings were accurate, while rankings for valuable searches like “lawn service Austin” remained inconsistent.
Google was already an important source of traffic. The opportunity was to rebuild that foundation while preparing Dewey Lawns for a search journey increasingly shaped by AI answers, customer reviews, and community recommendations.
What we built
We designed and launched a faster, conversion-focused website built around how Austin homeowners find and book lawn care.
The work included a clearer service structure, mobile-friendly booking, stronger calls to action, Austin-focused search content, technical SEO repairs, structured FAQs, and improved analytics.
We also addressed site speed, crawlability, metadata, title tags, internal links, the XML sitemap, robots.txt, Google Business Profile content, and directory consistency.
It was more than a redesign. We built a connected search and conversion system for discovery across Google, AI platforms, local listings, and online communities.
Results
Dewey Lawns’ post-launch results show stronger organic visibility, deeper engagement, and increased reach among Austin users.
Metric 01
#1
ChatGPT top pick
Metric 02
+138%
Google organic users
Metric 03
+99%
Engagement time
Supporting metrics
+51%
Google organic sessions
+132%
Active users in Austin
30
Reddit referral sessions in the first 90 days
From a search
result to the top recommendation
On July 1, 2026, ChatGPT was asked:
“Best lawn care service in Austin”
Dewey Lawns appeared as the number-one Top Pick and was named “Best overall quality,” ahead of larger Austin competitors with substantially more reviews.
At the time of the response, ChatGPT highlighted Dewey Lawns’ 5.0 rating, recurring lawn care services, and consistent customer satisfaction.
Organic
discovery grew
after launch
During the first three months after launch, Google organic users increased 137.9% compared with the same-length period in 2025. Organic sessions increased 50.6%.
Average engagement time reached 1 minute and 36 seconds—a 99.4% year-over-year improvement.
Austin-based active users increased 131.8%. Together, these results indicate that the new website was reaching a more locally relevant, highly engaged organic audience.
Reddit became
a measurable
discovery channel
The new website received 30 Reddit referral sessions from 16 active users during its first three months.
Customers also told Dewey Lawns directly that they had discovered the company through Reddit. Public r/Austin discussions contain unsolicited recommendations praising the company’s online booking, communication, and hassle-free service.
“Super easy to book online, always communicate clearly … and it’s been hassle-free.”
— Dewey Lawns customer on r/Austin
What we believe
AI should run the work, not the relationship.
Ready when you are
Want to
show up in
AI search?
Search visibility starts with a foundation people, search engines, and AI systems can trust. Book a call and tell us what you’re working on.
Data note
Google Analytics comparison: April 1–June 30, 2026 versus the matched 91-day period of April 2–July 1, 2025. Metrics shown are GA4-reported results, rounded to whole percentages. Results reflect the combined influence of the website launch, SEO, brand activity, seasonality, and other marketing efforts. ChatGPT results can vary by model, date, location, and session; the ranking shown reflects the documented response captured July 1, 2026.